{"id":607,"date":"2009-11-13T18:20:22","date_gmt":"2009-11-13T22:20:22","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=607"},"modified":"2010-02-04T10:23:29","modified_gmt":"2010-02-04T14:23:29","slug":"what-lunch-box-tie-ins-arent-available","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/what-lunch-box-tie-ins-arent-available\/","title":{"rendered":"what: lunch box tie-ins aren’t available?"},"content":{"rendered":"

\"rockin'Adweek’s post<\/a> <\/strong>on The Motor Company’s latest hail Mary makes me seriously wonder if Anyone’s Got A Clue Up On Juneau Ave. This is a brand in total freefall.<\/p>\n

According to the release, H-D “…hopes to ride onto screens large and small<\/strong> in coming months. The motorcycle brand announced last week that it is has teamed up with entertainment consulting agency Davie Brown Entertainment for a major product placement push in film, TV, music and video games.” Folks, hope is not a strategy.<\/p>\n

Corporate ad director Dino Bernacchi<\/strong> explained that, \u201cWe want to use it to socialize Harley-Davidson motorcycling . . . Entertainment can sensationalize the excitement and thrill of riding to the point of moving people to check it out.\u201d Did you get that? Socialize Harley-Davidson motorcycling? Sensationalize the excitement? I’m not even<\/em> going to ask what that bafflement of babble-speak gibberish is supposed to mean, because I really don’t want to know. But if Grand Theft Auto’s<\/em> the model for consideration, it’s worse than it looks.<\/p>\n

Listen to Sr. V-P for Davie Brown Entertainment Rob Souriall make the case: \u201cThey (Harley-Davidson)\u00a0 do a great job (ummm, not so much) of speaking to the core male 35-plus, but we want to open up the sport of motorcycling riding to the younger guys, women, African Americans, Hispanics\u2026really broaden the demo.\u201d<\/strong> Pure genius. Wait for it. Meanwhile he’s drawing a paycheck.<\/p>\n

Lets rewind. After all-too-recent placement laughingstocks like Wild Hogs and the Viva Viagra over-the-hill ads,<\/strong> it’s difficult to recall what it really took to connect testosterone to Harleys in a different time and space: the movie genre typified by Hells Angels On Wheels<\/a><\/strong>. The small screen quickly caught up in prime time with Then Came Bronson<\/a><\/strong>, allowing Michael Parks to catapult James Dean derivative mumbling into an art form. Like twin sons of different mothers, sorta’.<\/p>\n

But seriously, how do you “…really broaden the demo,” without denying the modern era heritage once and for all? Sons of Anarchy notwithstanding.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adweek’s post on The Motor Company’s latest hail Mary makes me seriously wonder if Anyone’s Got A Clue Up On Juneau Ave. This is a brand in total freefall. According to the release, H-D “…hopes to ride onto screens large and small in coming months. The motorcycle brand announced last week that it is has […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,2,14,10],"tags":[],"class_list":["post-607","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-marketing-and-promotion","category-powersports-industry-insight","category-public-relations"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-9N","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":4,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/607\/revisions"}],"predecessor-version":[{"id":668,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/607\/revisions\/668"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}