{"id":5500,"date":"2022-02-18T15:38:53","date_gmt":"2022-02-18T20:38:53","guid":{"rendered":"https:\/\/siebenthalercreative.com\/blog\/?p=5500"},"modified":"2022-02-18T15:39:21","modified_gmt":"2022-02-18T20:39:21","slug":"everything-old-is-new-again-newsletters-see-revival","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/everything-old-is-new-again-newsletters-see-revival\/","title":{"rendered":"Everything Old is New Again: Newsletters See Revival"},"content":{"rendered":"

\"newsletters<\/a><\/h1>\n

Newsletters\u2014the Swiss Army Knife of Engagement<\/h1>\n

Death and taxes notwithstanding, newsletters and press releases are core elements of every marketing enterprise since the modern era of public relations<\/a> began over a hundred years ago.<\/p>\n

And once again newsletters are in the spotlight, or at least the footlights, as an old made new again viable medium to be utilized in the never-ending task of B2B and B2C marketing.<\/p>\n

Google cast a fresh eye on the tried and found to be true tradition of newsletters<\/a> as a vehicle for delivering searchable content. It should be mentioned that just because a newsletter, or any form of online content, attracts Google’s eye, that doesn’t automatically qualify it as engaging enough to attract and hold a reader’s attention.<\/p>\n

Blog posts also get a fresh lease on life as Google widens the net for sussing out content wherever it can be found. It’s newsletters, though, that offer marketeers fresh opportunities<\/a> to attract attention and win converts, according to this post over on Top Rank’s blog<\/a> \u2014 assuming there’s quality content at the end of the filtered rainbow.<\/p>\n

Subjective Content is Key to Success<\/h2>\n

Success at publishing a branded newsletter rides different roads. Creating quality content is at the heart of every successful newsletter. You might cobble together a technically satisfactory newsletter, one that Google would say qualifies as ranking for content, but publishing an engaging pub requires artistic – copywriting, art direction, photography, illustration – input to register on a crowded playing field.<\/p>\n

I’ve mentioned newsletter publishing’s usefulness from several perspectives, including the range of output options from HTML page to PDF to eDoc to email<\/a>, and the amazing versatility of an enhanced PDF newsletter<\/a>.<\/p>\n

The best outcomes are achieved when quality content is offered to a motivated to engage base using best practices production and delivery methods. Skimp in any area, and don’t be surprised if underwhelming best describes the outcome.<\/p>\n","protected":false},"excerpt":{"rendered":"

Newsletters\u2014the Swiss Army Knife of Engagement Death and taxes notwithstanding, newsletters and press releases are core elements of every marketing enterprise since the modern era of public relations began over a hundred years ago. And once again newsletters are in the spotlight, or at least the footlights, as an old made new again viable medium […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,2,10],"tags":[171,127,314,247],"class_list":["post-5500","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-marketing-and-promotion","category-public-relations","tag-email","tag-marketing","tag-newsletter","tag-publishing"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-1qI","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/5500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=5500"}],"version-history":[{"count":2,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/5500\/revisions"}],"predecessor-version":[{"id":5506,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/5500\/revisions\/5506"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=5500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=5500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=5500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}