{"id":547,"date":"2009-07-06T12:38:13","date_gmt":"2009-07-06T16:38:13","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=547"},"modified":"2009-07-06T12:38:13","modified_gmt":"2009-07-06T16:38:13","slug":"learn-to-set-silos-aside","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/learn-to-set-silos-aside\/","title":{"rendered":"learn to set silos aside"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-548\" title=\"silos are great for storing grain - and that's about all\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2009\/07\/silo-200x161.jpg?resize=200%2C161\" alt=\"silos are great for storing grain - and that's about all\" width=\"200\" height=\"161\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2009\/07\/silo.jpg?resize=200%2C161&amp;ssl=1 200w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2009\/07\/silo.jpg?resize=150%2C120&amp;ssl=1 150w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2009\/07\/silo.jpg?w=500&amp;ssl=1 500w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Last month I was in Baton Rouge for, among other things, the <a title=\"get acquainted with La. Public Relations thru PRAL\" href=\"http:\/\/www.pralbr.org\/\" target=\"_blank\">Public Relations Association of Louisiana&#8217;s <\/a>(PRAL) June meeting. The featured speaker was <strong><a title=\"SSA is one of Louisiana's power consultancies\" href=\"http:\/\/www.consultssa.com\/Default.asp\" target=\"_blank\">SSA Consultants<\/a> partner Christel Slaughter,<\/strong> whose emotional plea was for everyone in the audience to &#8220;Stop The Silos!&#8221; as the first step in improving internal and external employee engagement.<\/p>\n<p><strong>Silos<\/strong> are a popular marketing metaphor for the formal compartmentalization of personnel, departments and functions. Silos not in the agricultural sense, but in the org chart ability to keep contents separate; corn from wheat, rice from peanuts, sales from marketing, pr from advertising, progression from regression &#8211; a.k.a., bureaucracy run amok.<!--more-->Cristel&#8217;s message was all about improving employee efficiencies by breaking down artificial barriers that exist more out of custom than necessity. The larger lesson is that a web 3.0 world no longer has the luxury of maintaining a corporate structure that segregates talent and stifles cooperation.<\/p>\n<p>The problem revealed in hierarchies that continue to foster formal distinctions along familiar fault lines is that whether you&#8217;re talking about internal employee communications or leveraging social media, the very nature of silos is to propogate internal competition at a time when business survival requires maximum utilization of resources.<\/p>\n<p>Breaking down silos doesn&#8217;t translate into HR suddenly adding PR functionality to their brief. It does promise that better communication between various departments and admin levels will naturally result in decreased tension and a lighter atmosphere that&#8217;s almost certain to deliver better, brighter, faster results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month I was in Baton Rouge for, among other things, the Public Relations Association of Louisiana&#8217;s (PRAL) June meeting. The featured speaker was SSA Consultants partner Christel Slaughter, whose emotional plea was for everyone in the audience to &#8220;Stop The Silos!&#8221; as the first step in improving internal and external employee engagement. Silos are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,14,10],"tags":[121,120,69,122],"class_list":["post-547","post","type-post","status-publish","format-standard","hentry","category-on-the-road","category-powersports-industry-insight","category-public-relations","tag-baton-rouge","tag-pral","tag-public-relations","tag-silo"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-8P","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=547"}],"version-history":[{"count":3,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/547\/revisions"}],"predecessor-version":[{"id":551,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/547\/revisions\/551"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}