{"id":49,"date":"2007-02-26T13:15:36","date_gmt":"2007-02-26T17:15:36","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=49"},"modified":"2007-02-27T12:18:50","modified_gmt":"2007-02-27T16:18:50","slug":"turn-up-the-volume","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/turn-up-the-volume\/","title":{"rendered":"turn up the volume"},"content":{"rendered":"<p><strong><a target=\"_blank\" title=\"east coast connection for web 2.0\" href=\"http:\/\/www.horsepowermarketing.com\/\">Horsepower Marketing&#8217;s<\/a><\/strong> Jeff Najar tracked me down for a <a title=\"sometimes you've just got to say what you think\" href=\"http:\/\/www.horsepowermarketing.com\/2007\/02\/25\/interview-with-john-siebenthaler-at-indy\/\">15-minute podcast<\/a> at Dealernews&#8217; 39th Annual Dealer Expo. During the Q&#038;A we talked about differences between my first recollections of the &#8217;60s card table and construction paper events and today&#8217;s massive shows.<\/p>\n<p>I was also given a soapbox to reflect on the impact contemporary marketing techniques can and will have on consumer powersports buying as they&#8217;re exposed to effective point of purchase strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Horsepower Marketing&#8217;s Jeff Najar tracked me down for a 15-minute podcast at Dealernews&#8217; 39th Annual Dealer Expo. During the Q&#038;A we talked about differences between my first recollections of the &#8217;60s card table and construction paper events and today&#8217;s massive shows. I was also given a soapbox to reflect on the impact contemporary marketing techniques [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-N","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}