{"id":487,"date":"2009-04-13T17:11:41","date_gmt":"2009-04-13T21:11:41","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=487"},"modified":"2009-04-13T17:11:41","modified_gmt":"2009-04-13T21:11:41","slug":"social-media-strategy%e2%80%a6juggling-twitter","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/social-media-strategy%e2%80%a6juggling-twitter\/","title":{"rendered":"social media strategy\u2026juggling twitter"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-488\" title=\"comm trends - tweeting for effect\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2009\/04\/tweet-150x122.jpg?resize=150%2C122\" alt=\"comm trends - tweeting for effect\" width=\"150\" height=\"122\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2009\/04\/tweet.jpg?resize=150%2C122&amp;ssl=1 150w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2009\/04\/tweet.jpg?w=200&amp;ssl=1 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><strong>Managing your online marketing assets<\/strong> didn\u2019t get any easier when <a title=\"my tweets are still in the learning curve\" href=\"http:\/\/twitter.com\/cafe_racer\" target=\"_blank\">Twitter stampeded onto the scene<\/a> a couple of months ago. The newest, and in some ways the most intriguing, social media limits messages (tweets) to 140 characters. So, like, where\u2019s the value? Lets see if we can break it down.<\/p>\n<p>Online communication &#8211; and really, that&#8217;s how the bulk of business is conducted these days &#8211; revolves around e-mail, web pages, blogs, RSS and social media sites like Facebook. Twitter, for not so obvious reasons, <strong>may be the missing link<\/strong> in connectivity. <!--more--><\/p>\n<p>It\u2019s lightning quick. Posts are limited to 140 characters, which means a quick scan for followers. It\u2019s the equivalent of <strong>writing a headline instead of a term paper<\/strong>; if you can master the craft, a great tactic for driving a new web link.<\/p>\n<p>Reporting on Twitter tends to focus on the, <strong>\u201cI just woke up! OMG!\u201d<\/strong> socially driven outburst, and that\u2019s ok. The commercially driven side that\u2019s just beginning to flow from organizations, manufacturers, retailers, causes \u2013 is quickly becoming a very powerful tool that\u2019s able to reach very large audiences effectively and efficiently in a real time communications model.<\/p>\n<p>The trick is to make sure your audience can easily find and \u201cfollow\u201d you. Young audiences now receive their information almost exclusively from social media \u2013 Facebook, MySpace: and now Twitter. E-mail remains a prime form of one-to-one communication, but the one-to-many model has shifted dramatically to the social media platforms.<\/p>\n<p>Where e-mail is fly fishing, <strong>tweeting is cast netting<\/strong>. And sometimes that\u2019s exactly what you\u2019re after.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managing your online marketing assets didn\u2019t get any easier when Twitter stampeded onto the scene a couple of months ago. The newest, and in some ways the most intriguing, social media limits messages (tweets) to 140 characters. So, like, where\u2019s the value? Lets see if we can break it down. Online communication &#8211; and really, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,2,10],"tags":[111],"class_list":["post-487","post","type-post","status-publish","format-standard","hentry","category-digital-lookups","category-marketing-and-promotion","category-public-relations","tag-social-media"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-7R","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=487"}],"version-history":[{"count":1,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/487\/revisions"}],"predecessor-version":[{"id":489,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/487\/revisions\/489"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}