{"id":412,"date":"2009-01-16T10:21:58","date_gmt":"2009-01-16T14:21:58","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=412"},"modified":"2009-01-28T17:04:40","modified_gmt":"2009-01-28T21:04:40","slug":"physician-heal-thyself","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/physician-heal-thyself\/","title":{"rendered":"physician, heal thyself"},"content":{"rendered":"

\"\"<\/p>\n

Ad Age reports today that automotive site edmunds.com<\/a> has embarked on a self-styled industry PSA to kick start the moribund car market.<\/p>\n

The quasi-campaign, which dots the car buying site’s hundreds of thousands of pages with banners pushing consumers to buy now, right now, is internally valued at $10-mil plus.<\/p>\n

Why? According to Edmunds own ceo, it’s time to “give back,” with car sales the worst since 1992 and predicted to slump even lower.<\/p>\n

Could the same concept work for the powersports channel? Could powersports media run their own version of in-house creative designed to motivate consumers? Worth a try is all we’re saying.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ad Age reports today that automotive site edmunds.com has embarked on a self-styled industry PSA to kick start the moribund car market. The quasi-campaign, which dots the car buying site’s hundreds of thousands of pages with banners pushing consumers to buy now, right now, is internally valued at $10-mil plus. Why? According to Edmunds own […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2,14,20],"tags":[87],"class_list":["post-412","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion","category-powersports-industry-insight","category-on-the-web","tag-ad-age"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-6E","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":3,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"predecessor-version":[{"id":423,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions\/423"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}