{"id":399,"date":"2008-12-15T13:56:12","date_gmt":"2008-12-15T17:56:12","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=399"},"modified":"2008-12-15T13:56:12","modified_gmt":"2008-12-15T17:56:12","slug":"sales-lost-heres-why","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/sales-lost-heres-why\/","title":{"rendered":"sales lost &#8211; here&#8217;s why"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/12\/dealership_barn_blog.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-400\" title=\"warehouse marketing model\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/12\/dealership_barn_blog-200x150.jpg?resize=200%2C150\" alt=\"\" width=\"200\" height=\"150\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/12\/dealership_barn_blog.jpg?resize=200%2C150&amp;ssl=1 200w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/12\/dealership_barn_blog.jpg?resize=150%2C112&amp;ssl=1 150w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/12\/dealership_barn_blog.jpg?w=600&amp;ssl=1 600w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><strong>Consumer measurement firm J.D. Powers<\/strong> just released <a href=\"http:\/\/www.jdpower.com\/corporate\/news\/releases\/pressrelease.aspx?ID=2008264\" target=\"_blank\">the first of a two-part survey<\/a> on the state of bike sales in today&#8217;s dismal economic times. The major metrics focus on negative dealership issues and boil down to price, inventory shortage and experiential\u00a0 issues.<\/p>\n<p>In reverse order, pollsters racked up a disappointment among potential buyers over the ability to test ride, lack of a comprehensive floor plan and the major catchall, pricing and negotiation.<\/p>\n<p>We&#8217;ll go one further and list the in-store experience as a major contributor to the above specifics. When a multi-line, multi-location dealership like this local example fails to cover their model lineup &#8211; not one dual sport on the floor &#8211; while welcoming traffic with a Sam&#8217;s Club warehouse environment, what&#8217;s to like?<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/12\/dealership_barn2_blog.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-401\" title=\"sad and lonely, this invisible sXs works on a camo tan\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/12\/dealership_barn2_blog-150x112.jpg?resize=150%2C112\" alt=\"\" width=\"150\" height=\"112\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/12\/dealership_barn2_blog.jpg?resize=150%2C112&amp;ssl=1 150w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/12\/dealership_barn2_blog.jpg?resize=200%2C150&amp;ssl=1 200w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/12\/dealership_barn2_blog.jpg?w=600&amp;ssl=1 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><strong>Parking a camo sXs in the grass<\/strong> as a marketing crutch doesn&#8217;t exactly cut it in this day and age of consumer first, last and always awareness. Look closely and you&#8217;ll see a polypropelene wreath tie-wrapped to the nose. More disguise &#8211; who wouldn&#8217;t get drawn in by this kind of invisible dimensional drive-by attraction?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer measurement firm J.D. Powers just released the first of a two-part survey on the state of bike sales in today&#8217;s dismal economic times. The major metrics focus on negative dealership issues and boil down to price, inventory shortage and experiential\u00a0 issues. In reverse order, pollsters racked up a disappointment among potential buyers over the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[83,84],"class_list":["post-399","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion","tag-dealer","tag-display"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-6r","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=399"}],"version-history":[{"count":1,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/399\/revisions"}],"predecessor-version":[{"id":402,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/399\/revisions\/402"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}