{"id":34,"date":"2007-01-10T10:23:51","date_gmt":"2007-01-10T14:23:51","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=34"},"modified":"2007-01-10T15:01:53","modified_gmt":"2007-01-10T19:01:53","slug":"pop-metrics-defined","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/pop-metrics-defined\/","title":{"rendered":"POP metrics defined"},"content":{"rendered":"<p>It&#8217;s a cold world out there, where creative free spirits are forced to subject their warm and fuzzy intuition to the hard logic of the bean counters instruments of measurement.<\/p>\n<p>Sensory Logic, a research developer, offers clients that Next Big Step beyond focus groups \u00e2\u20ac\u201d emotional metrics that combine the warmth of a lie detector with the certainty of the Apocolypse.<\/p>\n<p>Actually, it&#8217;s not that bad. Subjects are hooked up to various feedback sensors \u00e2\u20ac\u201d patches over the eyes and on the cheeks, and a band around the hand \u00e2\u20ac\u201d and then exposed, over the course of a half hour or so, to various &#8220;stimuli&#8221;, i.e., designs. The resulting involuntary responses are tracked against conscious reactions, giving clients a way to record reaction to either entire displays or portions thereof.<\/p>\n<p>You say potato, I say patato. Bottom line, how big&#8217;s the sample have to be before the results are whim or trend?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a cold world out there, where creative free spirits are forced to subject their warm and fuzzy intuition to the hard logic of the bean counters instruments of measurement. Sensory Logic, a research developer, offers clients that Next Big Step beyond focus groups \u00e2\u20ac\u201d emotional metrics that combine the warmth of a lie detector [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-y","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}