{"id":306,"date":"2008-09-10T10:45:17","date_gmt":"2008-09-10T14:45:17","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=306"},"modified":"2008-10-29T15:48:25","modified_gmt":"2008-10-29T19:48:25","slug":"another-sign-of-the-digital-times","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/another-sign-of-the-digital-times\/","title":{"rendered":"another sign of the (digital) times"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/09\/specialk.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-308\" title=\"special k's cracked the digital marketing code\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/09\/specialk-300x127.jpg?resize=300%2C127\" alt=\"\" width=\"300\" height=\"127\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/09\/specialk.jpg?resize=300%2C127&amp;ssl=1 300w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/09\/specialk.jpg?resize=150%2C63&amp;ssl=1 150w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/09\/specialk.jpg?w=1090&amp;ssl=1 1090w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Ad Age reports Battle Creek cereal maker <strong>Kellogg has broken the digital ROI marketing code<\/strong> for it&#8217;s Special K brand. With a combined ad\/promo budget in the general zip code of $1.3B, that&#8217;s a lot of return.<\/p>\n<p><!--more-->Mark Baynes, the company&#8217;s head marketing officer, said that <strong>&#8220;For the right opportunity, the [online] space offers fresh ways to commercialize new and existing brands, target specific audiences on needs more cost effectively.&#8221;<\/strong> As a result, the company plans on shifting more brand advertising to online.<\/p>\n<p>We note several qualifiers: budget, product, category and creative. What&#8217;s great about this in unsettling times is that a major marketer like Kellogg is helping blaze the trail for others to follow as they figure out what works and what doesn&#8217;t in communicating your message.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad Age reports Battle Creek cereal maker Kellogg has broken the digital ROI marketing code for it&#8217;s Special K brand. With a combined ad\/promo budget in the general zip code of $1.3B, that&#8217;s a lot of return.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,2,4],"tags":[29,45],"class_list":["post-306","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-marketing-and-promotion","category-marketplace-news","tag-advertising","tag-brand"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-4W","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=306"}],"version-history":[{"count":7,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/306\/revisions"}],"predecessor-version":[{"id":350,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/306\/revisions\/350"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}