{"id":286,"date":"2008-08-14T14:38:38","date_gmt":"2008-08-14T18:38:38","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=286"},"modified":"2012-11-21T16:58:16","modified_gmt":"2012-11-21T21:58:16","slug":"when-its-right-its-right","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/when-its-right-its-right\/","title":{"rendered":"guerilla marketing olympic event"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/08\/bmw-mini-rickshaw1.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1970\" title=\"guerilla marketing meets pr in this clever adaptation of product to culture\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/08\/bmw-mini-rickshaw1-450x300.jpg?resize=450%2C300\" alt=\"\" width=\"450\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/08\/bmw-mini-rickshaw1.jpg?resize=450%2C300&amp;ssl=1 450w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/08\/bmw-mini-rickshaw1.jpg?resize=200%2C133&amp;ssl=1 200w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/08\/bmw-mini-rickshaw1.jpg?w=600&amp;ssl=1 600w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<h4>guerilla olympic marketing effort wins gold<\/h4>\n<p>GM&#8217;s Chevy division&#8217;s Olympic ad blitz, smart and contemporary, is attracting the buzz. And at $750,000 every prime time 30-seconds, that&#8217;s good, especially if you&#8217;re curious about the Volt.<\/p>\n<p>But out back of the swim cube, <strong>BMW cooked up a tasty little guerilla marketing campaign of their own<\/strong>. That&#8217;s a whacked in half MINI Cooper trundling around town behind the front end of what used to be a pedicab.<\/p>\n<p>Which proves &#8211; again &#8211; the worth of creativity in the right situation. No word, though, on how the a\/c&#8217;s holding up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>guerilla olympic marketing effort wins gold GM&#8217;s Chevy division&#8217;s Olympic ad blitz, smart and contemporary, is attracting the buzz. And at $750,000 every prime time 30-seconds, that&#8217;s good, especially if you&#8217;re curious about the Volt. But out back of the swim cube, BMW cooked up a tasty little guerilla marketing campaign of their own. That&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[38],"class_list":["post-286","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion","tag-guerilla-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-4C","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=286"}],"version-history":[{"count":5,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/286\/revisions"}],"predecessor-version":[{"id":1972,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/286\/revisions\/1972"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}