{"id":283,"date":"2008-08-14T11:14:21","date_gmt":"2008-08-14T15:14:21","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=283"},"modified":"2008-08-14T11:14:21","modified_gmt":"2008-08-14T15:14:21","slug":"brand-id-required","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/brand-id-required\/","title":{"rendered":"brand id required"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/08\/brand-padlock.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-284\" title=\"brand-padlock\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/08\/brand-padlock-300x233.jpg?resize=300%2C233\" alt=\"\" width=\"300\" height=\"233\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/08\/brand-padlock.jpg?resize=300%2C233&amp;ssl=1 300w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/08\/brand-padlock.jpg?resize=150%2C116&amp;ssl=1 150w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/08\/brand-padlock.jpg?w=331&amp;ssl=1 331w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><strong><a title=\"what's in a name isn't always obvious\" href=\"http:\/\/thecycle.prweekblogs.com\/2008\/08\/13\/exxon-asserts-itself-on-twitter\/\" target=\"_blank\">PR Week reports<\/a><\/strong> on what&#8217;s surely the tip of the iceburg &#8211; <strong>the hijacking registration of a major corporate brand<\/strong> by an imposter &#8220;employee&#8221;.<\/p>\n<p>Twitter, the social flavor of the week site that&#8217;s attracted a huge following and is now closely followed by corporate America &#8211; <strong>just ask Comcast<\/strong> &#8211; began issuing tweets from ExxonMobil, registered on their site by someone called Janet.<\/p>\n<p>Imagine the surprise when the corporate cats at the real ExxonMobil found out <strong>after the brandjacking was first reported in the Houston Chronicle<\/strong> a few weeks ago. A quick petition to Twitter and control of the account name reverted to the real owner, no damage done for now. But it doesn&#8217;t take a genius to figure out how bad the mischief could have been.<\/p>\n<p>The lesson&#8217;s probably this: if you&#8217;ve got a brand worth protecting, it&#8217;s your responsibility to perform the due diligence required for policing the internet and making sure everything said in your name is, in fact, something you meant to say.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Week reports on what&#8217;s surely the tip of the iceburg &#8211; the hijacking registration of a major corporate brand by an imposter &#8220;employee&#8221;. Twitter, the social flavor of the week site that&#8217;s attracted a huge following and is now closely followed by corporate America &#8211; just ask Comcast &#8211; began issuing tweets from ExxonMobil, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,14],"tags":[],"class_list":["post-283","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-powersports-industry-insight"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-4z","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":1,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/283\/revisions"}],"predecessor-version":[{"id":285,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/283\/revisions\/285"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}