{"id":277,"date":"2008-08-12T13:37:54","date_gmt":"2008-08-12T17:37:54","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=277"},"modified":"2008-08-12T13:37:54","modified_gmt":"2008-08-12T17:37:54","slug":"marketing-dilemma-ink-or-web-or","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/marketing-dilemma-ink-or-web-or\/","title":{"rendered":"marketing dilemma: ink or web or…"},"content":{"rendered":"

\"\"<\/a> While no one’s writing obits for the most popular titles in automotive print, it’s difficult to fathom how the most popular form of information delivery<\/strong> for the past half-century’s going to fare in the very immediate future.<\/p>\n

Folio yesterday put up a jaw-dropping stat<\/a><\/strong> (left) on the 07-08 half-year change in circulation among automotive and tech titles. Not good, definitely not good.<\/p>\n

We’re not bright enough to know why, or what to do next. We suspect a combination of more and more info posted to the web, mostly free and increasingly sophisticated<\/strong>, combined with a shrinking newstand market. Albertson’s Supermarket, for instance, is closing down most of their remaining stores over the next few weeks.<\/p>\n

In the end the answer may be nothing more complicated than a finite resource – time – and a nearly infinite information source – internet – on a collision course that’s competing with print’s limited page count and production cycle.<\/p>\n

Are those, like us, who continue rooting for print’s survival hopeless romantics? Or is there a solution, a hybrid, that can blend the best of both in a fresh and utilitarian way? The answer can’t be far off, that much we know.<\/p>\n","protected":false},"excerpt":{"rendered":"

While no one’s writing obits for the most popular titles in automotive print, it’s difficult to fathom how the most popular form of information delivery for the past half-century’s going to fare in the very immediate future. Folio yesterday put up a jaw-dropping stat (left) on the 07-08 half-year change in circulation among automotive and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4,14],"tags":[],"class_list":["post-277","post","type-post","status-publish","format-standard","hentry","category-marketplace-news","category-powersports-industry-insight"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-4t","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=277"}],"version-history":[{"count":1,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/277\/revisions"}],"predecessor-version":[{"id":279,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/277\/revisions\/279"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}