{"id":272,"date":"2008-08-04T17:46:28","date_gmt":"2008-08-04T21:46:28","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=272"},"modified":"2008-08-04T17:46:28","modified_gmt":"2008-08-04T21:46:28","slug":"does-f-r-e-e-advertising-work","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/does-f-r-e-e-advertising-work\/","title":{"rendered":"does F-R-E-E advertising work?"},"content":{"rendered":"<p>You&#8217;ve seen the ads, maybe TiVo&#8217;d one or two. <strong>&#8220;Now my legs&#8217;re stickin&#8217; to the vinyl and my posse&#8217;s getting laughed at,&#8221;<\/strong> all because of Bad Credit. F-R-E-E does spell free, except it&#8217;s credit reporting monster Experian trolling for consumers to take the bait and sign up for monthly hits for something that&#8217;s &#8211; well &#8211; <a title=\"official US Govt. web portal for free annual credit check\" href=\"https:\/\/www.annualcreditreport.com\/cra\/index.jsp\" target=\"_blank\">free here<\/a>, just not there.<\/p>\n<p>Online sign-ups are up 20%, a pretty remarkable stat for the likeable ads from Martin Agency as part of a $70M campaign (up 200 percent since 2002) to drive new biz. Viral? Ya&#8217; think? This thing&#8217;s crawling all over YouTube, which we think is a little weird considering the core message. Read more details about the campaign and why it&#8217;s taking flak <strong><a title=\"find out who and what's behind F-R-E-E\" href=\"http:\/\/www.nytimes.com\/2008\/08\/04\/business\/media\/04adco.html?scp=1&amp;sq=free%20credit%20ads&amp;st=cse\" target=\"_blank\">here on the New York Times site<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve seen the ads, maybe TiVo&#8217;d one or two. &#8220;Now my legs&#8217;re stickin&#8217; to the vinyl and my posse&#8217;s getting laughed at,&#8221; all because of Bad Credit. F-R-E-E does spell free, except it&#8217;s credit reporting monster Experian trolling for consumers to take the bait and sign up for monthly hits for something that&#8217;s &#8211; well [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2,4],"tags":[],"class_list":["post-272","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion","category-marketplace-news"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-4o","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=272"}],"version-history":[{"count":1,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/272\/revisions"}],"predecessor-version":[{"id":273,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/272\/revisions\/273"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}