{"id":243,"date":"2008-06-19T16:46:20","date_gmt":"2008-06-19T20:46:20","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=243"},"modified":"2008-06-19T16:58:37","modified_gmt":"2008-06-19T20:58:37","slug":"messing-with-icons-sometimes-its-necessary","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/messing-with-icons-sometimes-its-necessary\/","title":{"rendered":"messing with icons &#8211; sometimes it&#8217;s necessary"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/06\/cannes08-coke061808.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-242\" title=\"red coke? works for me\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/06\/cannes08-coke061808.jpg?resize=255%2C191\" alt=\"\" width=\"255\" height=\"191\" \/><\/a> Hello! What&#8217;s this? Decades of caramel colored soda showing through green glass is out, aluminum bottles with ultra-fresh graphics is in. Or at least alongside, for now.<\/p>\n<p>Design firm <a title=\"contemporary design that makes sense\" href=\"http:\/\/www.turnerduckworth.com\" target=\"_blank\">Turner Duckworth&#8217;s<\/a> responsible for the who&#8217;d have guessed red sells best brand makeover that just won the Cannes Best Design Gold Lion Award.<\/p>\n<p>When it comes to brand projection &#8211; and it does &#8211; the perennial member of the world&#8217;s most identifiable top ten brands list shows it&#8217;s not afraid to throw the dice. We can just see this combo as an end capper that draws crowds in the wire cage locked horns battle for soda surpremcy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello! What&#8217;s this? Decades of caramel colored soda showing through green glass is out, aluminum bottles with ultra-fresh graphics is in. Or at least alongside, for now. Design firm Turner Duckworth&#8217;s responsible for the who&#8217;d have guessed red sells best brand makeover that just won the Cannes Best Design Gold Lion Award. When it comes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,11,2],"tags":[],"class_list":["post-243","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-graphic-design-notes","category-marketing-and-promotion"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-3V","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}