{"id":226,"date":"2008-05-29T11:35:32","date_gmt":"2008-05-29T15:35:32","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=226"},"modified":"2008-07-06T15:31:12","modified_gmt":"2008-07-06T19:31:12","slug":"virtual-marketing-awaits-inside-sims-2","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/virtual-marketing-awaits-inside-sims-2\/","title":{"rendered":"virtual marketing awaits – inside sims 2"},"content":{"rendered":"

\"\"<\/a>If you’re not familiar with the online virtual reality game the Sims<\/a>, it’s a monumental time consumer featuring humanesque avatars<\/strong> whose daily lives are guided by the player. That’s right, it’s just like real life, only fake from inside a computer.<\/p>\n

Today’s New York Times<\/a> reports that wood pulp furniture giant Ikea<\/a> announced a tie-in with the popular vid game making their product line available to players. For a price. That’s correct – game players can purchase with real money access to a pretend Ikea catalog<\/strong> in order to decorate their pretend two-dimensional homes<\/strong> with pretend collapsable furniture<\/strong>.<\/p>\n

The real news here is that other marketers, including Ford and McDonalds, are already on board, either with free, downloadable content or product placement already imbedded in the games.<\/p>\n

Here’s the question: shouldn’t the Sims community have the option to ride<\/strong> – sport, cruiser, chop, tour or dirt – instead of drive? Seems to us like an opportunity waiting to happen.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re not familiar with the online virtual reality game the Sims, it’s a monumental time consumer featuring humanesque avatars whose daily lives are guided by the player. That’s right, it’s just like real life, only fake from inside a computer. Today’s New York Times reports that wood pulp furniture giant Ikea announced a tie-in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2,4],"tags":[],"class_list":["post-226","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion","category-marketplace-news"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-3E","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/226\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}