{"id":2108,"date":"2013-05-04T13:12:18","date_gmt":"2013-05-04T17:12:18","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=2108"},"modified":"2013-05-04T13:54:03","modified_gmt":"2013-05-04T17:54:03","slug":"dew-steps-up","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/dew-steps-up\/","title":{"rendered":"dew steps up &#8211; 140 characters"},"content":{"rendered":"<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Hey guys &#8211; made a big mistake we&#39;ve removed the offensive video from all our channels. <a href=\"https:\/\/twitter.com\/hashtag\/fail?src=hash&amp;ref_src=twsrc%5Etfw\">#fail<\/a><\/p>\n<p>&mdash; Mountain Dew\u00ae (@MountainDew) <a href=\"https:\/\/twitter.com\/MountainDew\/status\/329664108397985793?ref_src=twsrc%5Etfw\">May 1, 2013<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And with that sponsored tweet, Mountain Dew defused the latest in an embarassingly numerous string of downright stupid ad hoc ads by major consumer brands in recent weeks\/months.<\/p>\n<p>Crisis PR? Sometimes it really is that simple: recognize the problem, acknowledge responsibility, resolve offense. Please notice the refreshing lack of any weasel wordy qualifier, i.e., &#8220;\u2026if we&#8217;ve offended anyone.&#8221; There, done with that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey guys &#8211; made a big mistake we&#39;ve removed the offensive video from all our channels. #fail &mdash; Mountain Dew\u00ae (@MountainDew) May 1, 2013 And with that sponsored tweet, Mountain Dew defused the latest in an embarassingly numerous string of downright stupid ad hoc ads by major consumer brands in recent weeks\/months. Crisis PR? Sometimes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[29,438,437,436],"class_list":["post-2108","post","type-post","status-publish","format-standard","hentry","category-public-relations","tag-advertising","tag-brand-management","tag-crisis-pr","tag-mountain-dew"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-y0","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/2108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=2108"}],"version-history":[{"count":6,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/2108\/revisions"}],"predecessor-version":[{"id":2111,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/2108\/revisions\/2111"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=2108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=2108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=2108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}