{"id":2058,"date":"2013-02-21T11:14:19","date_gmt":"2013-02-21T16:14:19","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=2058"},"modified":"2013-04-29T15:17:23","modified_gmt":"2013-04-29T19:17:23","slug":"2013-dealer-expo-lands-with-thud","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/2013-dealer-expo-lands-with-thud\/","title":{"rendered":"2013 dealer expo lands with thud"},"content":{"rendered":"

\"Riders<\/a><\/p>\n

2013 event turnout follows disappointing trend<\/h4>\n

\u201cTo me the most important thing we need to do right now is listen to our customers. In order for us to get back on track, we need to talk less, listen more and fully partner with the customers who are the reason Dealer Expo exists.\u201d Harris said. \u201cOur industry has changed. What people need from this show has changed. But, we\u2019ve been somewhat slow to embrace that. That ends today.\u201d – Tracy Harris, Advanstar VP-Expositions<\/a><\/p><\/blockquote>\n

Houston, we have a problem. And we’ve had it for a long time. The buzz coming out of this month’s final forever February Dealer Expo was this: zzzzzzzzz. Most comments run along the lines of being able to talk to company CEOs without a crowd – any crowd – around, as unintentionally confirmed by most of the live (search YouTube for 2013 dealer expo) video already uploaded. (Read more about the issues facing trade shows: Trade Shows At A Crossroads<\/a><\/em>)<\/p>\n

While it’s been a few years since I last attended,<\/a> YouTube reporting now making its way online supports the notion that Advanstar threw a party and nobody came. At least not in numbers unseen since the heyday of the mid 2000s.<\/p>\n

move to september in 2014 a hail mary<\/h4>\n

Next year they’ll move to a (much more sensible, and perhaps fatally too long in coming) Fall event, a perfect time to be in the Midwest. All this follows a series of course corrections that can’t be described as anything other than chaotic.<\/p>\n

Adding the IMS public event and a crowd pleaser at that to coincide with the trade only show<\/a> in the convention center should have produced better numbers but it didn’t. What it did do was lead to small embarassments as many vendors appeared confused as to the difference between trade only, public, and yes dealer price lists. Somewhere, Homer Simpson’s LOLing.<\/p>\n

former exhibitor measures event value<\/h4>\n

Industry watchdog Joel Martin raised his own penalty flag<\/a> as one of the first to comment publicly on the failure to deliver the dealer head count that is the lifeblood of a trade only event.<\/p>\n