{"id":20,"date":"2006-11-16T11:03:19","date_gmt":"2006-11-16T15:03:19","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=20"},"modified":"2007-09-01T15:39:53","modified_gmt":"2007-09-01T19:39:53","slug":"and-the-answer-is%e2%80%a6","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/and-the-answer-is%e2%80%a6\/","title":{"rendered":"and the answer is…"},"content":{"rendered":"

Operating from the position that it’s always easier to show than explain, here’s a fascinating – and amusing – sub-3 minute YouTube anecdote on the creative theory behind packaging titled “Microsoft Re-designs the Ipod Packaging”<\/a>.<\/p>\n

The basis is Apple’s iPod. You’ve probably heard of it. The setup is a perfectly on target demonstration of how Microsoft would handle “shelf presence”. (I know, consumers now have a choice: iPod, or the weirdly branded new Zune. I can do almost everything a ‘pod can, but not as well.)<\/p>\n

Take a minute or three to explore this perfectly simple example of why bean counters can’t sell. And why they shouldn’t be allowed near a box of crayons.<\/p>\n","protected":false},"excerpt":{"rendered":"

Operating from the position that it’s always easier to show than explain, here’s a fascinating – and amusing – sub-3 minute YouTube anecdote on the creative theory behind packaging titled “Microsoft Re-designs the Ipod Packaging”. The basis is Apple’s iPod. You’ve probably heard of it. The setup is a perfectly on target demonstration of how […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-k","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}