{"id":1907,"date":"2012-10-18T10:31:52","date_gmt":"2012-10-18T14:31:52","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=1907"},"modified":"2012-11-19T12:37:02","modified_gmt":"2012-11-19T17:37:02","slug":"social-media-is-powersports-losing-out","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/social-media-is-powersports-losing-out\/","title":{"rendered":"social media: is powersports losing out?"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/powersports-social-media-infographic-600px.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1908\" title=\"powersports exposure on social media\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/powersports-social-media-infographic-600px-450x383.jpg?resize=450%2C383\" alt=\"\" width=\"450\" height=\"383\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/powersports-social-media-infographic-600px.jpg?resize=450%2C383&amp;ssl=1 450w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/powersports-social-media-infographic-600px.jpg?resize=200%2C170&amp;ssl=1 200w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/powersports-social-media-infographic-600px.jpg?w=600&amp;ssl=1 600w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<h4>powersports failing to engage huge segment of potential market<\/h4>\n<p>Start with a number: nearly 1.5 <em>billion<\/em>. While most &#8211; but surprisingly not all &#8211; powersports B2B media and distributors and B2C retailers have staked out claims on the most popular social media channels, actual engagement of this valuable real estate lags far behind potential. This infographic measures the reach and user engagement of the most popular trade event, distributor, and online retail vendors on Facebook and twitter. <strong><em><a title=\"powersports failing to engage the most important market segment: social media\" href=\"http:\/\/www.siebenthalercreative.com\/opinion\/121016_social-media-powersports-infographic.html\">Click here for more on how powersports uses social media.<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>powersports failing to engage huge segment of potential market Start with a number: nearly 1.5 billion. While most &#8211; but surprisingly not all &#8211; powersports B2B media and distributors and B2C retailers have staked out claims on the most popular social media channels, actual engagement of this valuable real estate lags far behind potential. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[153,424,127,144,111],"class_list":["post-1907","post","type-post","status-publish","format-standard","hentry","category-powersports-industry-insight","tag-event","tag-infographic","tag-marketing","tag-powersports","tag-social-media"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-uL","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=1907"}],"version-history":[{"count":9,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1907\/revisions"}],"predecessor-version":[{"id":1965,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1907\/revisions\/1965"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=1907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=1907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=1907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}