{"id":190,"date":"2008-04-17T18:09:10","date_gmt":"2008-04-17T22:09:10","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=190"},"modified":"2008-04-17T18:09:10","modified_gmt":"2008-04-17T22:09:10","slug":"echoes-of-the-past","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/echoes-of-the-past\/","title":{"rendered":"echoes of the past"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/04\/blue-fish-sushi.jpg\" title=\"the blue fish sushi delivers high energy asian cuisine\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/04\/blue-fish-sushi.thumbnail.jpg?w=625\" alt=\"the blue fish sushi delivers high energy asian cuisine\" \/><\/a><\/p>\n<p>Was the time when any restaurateur worthy of his salt wrapped the dining experience around a book of matches. Like miniature billboards, these relics of a time when smokers accompanied their meals with between rounds cigarettes and end of the evening cigars have pretty much died out as a marketing tool &#8211; too many negatives.<\/p>\n<p>I quit smoking in &#8217;96 and haven&#8217;t looked back since, but last weekend I came across this nostalgic collectable while exploring a new restaurant, <a href=\"http:\/\/thebluefishsushi.com\/\" title=\"asian with a twist - the blue fish sushi\" target=\"_blank\">The Blue Fish Sushi<\/a>, in Boca Raton.<\/p>\n<p>I grabbed one of the colorful mementos on the way out with the idea of adding it to my small, packed away collection of dusty keepsakes from another era. Matchbooks were a fine example of the graphic designer&#8217;s art and it struck me as ironic that even though the heyday of this particular vehicle&#8217;s come and gone, a new need for small format graphics has taken its place: the cell phone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Was the time when any restaurateur worthy of his salt wrapped the dining experience around a book of matches. Like miniature billboards, these relics of a time when smokers accompanied their meals with between rounds cigarettes and end of the evening cigars have pretty much died out as a marketing tool &#8211; too many negatives. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,5,11,2],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-on-the-road","category-graphic-design-notes","category-marketing-and-promotion"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-34","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}