{"id":188,"date":"2008-04-16T15:28:54","date_gmt":"2008-04-16T19:28:54","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=188"},"modified":"2008-04-16T15:31:58","modified_gmt":"2008-04-16T19:31:58","slug":"market-targets-two-wheelers","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/market-targets-two-wheelers\/","title":{"rendered":"market targets two-wheelers"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/04\/vroom.jpg\" title=\"mainstream swims downstream - bikers a demonstrable sub-demo\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/04\/vroom.thumbnail.jpg?w=625\" alt=\"mainstream swims downstream - bikers a demonstrable sub-demo\" \/><\/a><\/p>\n<p>The New York Times Media and Advertising critic Stuart Elliot writes in <a href=\"http:\/\/siebenthalercreative.com\/blog\/wp-admin\/mainstream%20swims%20downstream%20-%20bikers%20a%20demonstrable%20sub-demo\" title=\"they want your money, and they want it now\" target=\"_blank\">this week&#8217;s column<\/a> that the nation&#8217;s insurers are casting a new net to fetch up bikers, separate and apart from campaigns targeting car, truck and suv owners and none so aggressively as Allstate.<\/p>\n<p>You&#8217;ve probably seen Allstate&#8217;s print versions in the obvious enthusiast books. The effort from Leo Burnett is also running broadcast, cable and web banners,  all circled around the <a href=\"http:\/\/allstategarage.com\/\" title=\"web interactive boosts share\" target=\"_blank\">Allstate Garage<\/a> microsite, a really nifty little piece of Flash ingenuity that&#8217;s surprisingly practical and used Indian Larry&#8217;s Legacy shop for content. Dissin&#8217; OCC? Looks like, well okay with us.<\/p>\n<p>The $10MM campaign&#8217;s aimed squarely at the owners of the country&#8217;s estimated 9-million registered bikes. What&#8217;s the point? To create awareness of Allstate&#8217;s mc channel.<\/p>\n<p>Other industry players include market top dog Progressive, Geico and State Farm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New York Times Media and Advertising critic Stuart Elliot writes in this week&#8217;s column that the nation&#8217;s insurers are casting a new net to fetch up bikers, separate and apart from campaigns targeting car, truck and suv owners and none so aggressively as Allstate. You&#8217;ve probably seen Allstate&#8217;s print versions in the obvious enthusiast [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,2,4],"tags":[],"class_list":["post-188","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-marketing-and-promotion","category-marketplace-news"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-32","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/188\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}