{"id":1873,"date":"2012-10-04T10:04:48","date_gmt":"2012-10-04T14:04:48","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=1873"},"modified":"2012-10-05T12:11:31","modified_gmt":"2012-10-05T16:11:31","slug":"google-forces-seo-strategy-upgrade","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/google-forces-seo-strategy-upgrade\/","title":{"rendered":"google forces seo strategy upgrade"},"content":{"rendered":"<h4>seo strategy a must as sophisticated algorithms become more selective<\/h4>\n<p>How do you get to Carnegie Hall? Practice, practice, practice.<\/p>\n<p>Trying to achieve page rank by relying on a domain name stuffed with keywords just got a lot harder. In an update unrelated to Panda, <a title=\"Google rewards sites that develop actual content\" href=\"http:\/\/www.siebenthalercreative.com\/opinion\/120509_google-search-marketing.html\">which puts more emphasis on well designed and written quality content,<\/a> Google&#8217;s latest algorithm begins to make the practice of keyword-defined URLs obsolete and thus encouraging (forcing?) content managers to develop rank organically by adding meaningful content.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/Screen-shot-2012-10-04-at-9.12.54-AM.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1874\" style=\"border: 1px solid black;\" title=\"Google enables new seo strategy to cut out keyword domain stuffers.\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/Screen-shot-2012-10-04-at-9.12.54-AM-450x276.png?resize=450%2C276\" alt=\"\" width=\"450\" height=\"276\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/Screen-shot-2012-10-04-at-9.12.54-AM.png?resize=450%2C276&amp;ssl=1 450w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/Screen-shot-2012-10-04-at-9.12.54-AM.png?resize=200%2C122&amp;ssl=1 200w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/Screen-shot-2012-10-04-at-9.12.54-AM.png?w=485&amp;ssl=1 485w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<blockquote class=\"twitter-tweet tw-align-center\"><p>New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda\/Penguin.<\/p>\n<p>\u2014 Matt Cutts (@mattcutts) <a href=\"https:\/\/twitter.com\/mattcutts\/status\/251789327691042816\" data-datetime=\"2012-09-28T21:03:48+00:00\">September 28, 2012<\/a><\/p><\/blockquote>\n<h4>siebenthaler creative consistently earns page one rank<\/h4>\n<p>It works for me. Googling &#8220;powersports (advertising &#8211; marketing &#8211; pr)&#8221; usually results in page one rank for Siebenthaler Creative. In September 2012 screen grab below Siebenthaler Creative is the only SERP that doesn&#8217;t have &#8220;powersports&#8221; in the URL. This query returned two of my pages based on &#8220;powersports advertising,&#8221; more on subsequent SERPs. Bottom line: if the goal is to be seen by as many as possible, you need a strategy that doesn&#8217;t depend on shortcuts, and one that can survive and adapt over time.<\/p>\n<p style=\"text-align: center;\">\u00a0<a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/SCS-page-rank.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1882\" style=\"border: 1px solid black;\" title=\"SCS consistently earns page one rank\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/SCS-page-rank-405x450.jpg?resize=405%2C450\" alt=\"\" width=\"405\" height=\"450\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/SCS-page-rank.jpg?resize=405%2C450&amp;ssl=1 405w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/SCS-page-rank.jpg?resize=180%2C200&amp;ssl=1 180w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2012\/10\/SCS-page-rank.jpg?w=802&amp;ssl=1 802w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>seo strategy a must as sophisticated algorithms become more selective How do you get to Carnegie Hall? Practice, practice, practice. Trying to achieve page rank by relying on a domain name stuffed with keywords just got a lot harder. In an update unrelated to Panda, which puts more emphasis on well designed and written quality [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,2],"tags":[162,127,164,111],"class_list":["post-1873","post","type-post","status-publish","format-standard","hentry","category-digital-lookups","category-marketing-and-promotion","tag-google","tag-marketing","tag-seo","tag-social-media"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-ud","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=1873"}],"version-history":[{"count":12,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1873\/revisions"}],"predecessor-version":[{"id":1890,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1873\/revisions\/1890"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=1873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=1873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=1873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}