{"id":1715,"date":"2012-05-12T13:12:13","date_gmt":"2012-05-12T17:12:13","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=1715"},"modified":"2012-11-21T16:44:40","modified_gmt":"2012-11-21T21:44:40","slug":"m-b-to-sell-smart-ev-scooter-in-2014","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/m-b-to-sell-smart-ev-scooter-in-2014\/","title":{"rendered":"m-b to sell smart ev scooter in 2014"},"content":{"rendered":"

\"\"<\/a><\/p>\n

mb’s smart ev scooter is set to sell<\/h4>\n

I take last week’s news of Daimler’s entry into the green scooter market come 2014 as more of a solidification of their alt transport low-zero emissions SMART brand<\/a> than any sudden two-wheeled epiphany. Miniscule financial risk, max pr value, and a lot of genuine utilitarian functionality backed by diamond plated quality control, first class marketing, global distribution, and built-in market affinity even though Smart car sales haven’t exactly soared as first envisioned.<\/p>\n

The news accompanied the announcement by Reuters of this summer’s Smart ForTwo<\/a> four-wheeled ev launch.<\/p>\n

How tough will it be to convince yacht sailing, pied-\u00e1-terre dwelling, polo pony riding ‘Benz owners to swipe their debit card and pick one up – I see a discreet POS gift card offering by the cashier’s window – on the way out of the dealership? Answer: not too. You’ll look in vain, by the bye, for these same folks at a local indie scooter store.<\/p>\n

Not everyone’s convinced. This Automotive News critique<\/a> after the initial 2010 announcement pans not just M-B, but the entire scooter riding universe. Oh well. For Daimler it’s almost all about reputation: expecting however many scooter sales to add significantly to the bottom line is hallucinatory. Much easier to boost profits selling Dyson cordless vacs as P&A. A rolling ev test bed, on the other hand, is not, and that’s scaleable.<\/p>\n

For in-depth analysis of M-B’s 2-wheeled move, Martin Racing Performance’s<\/a> blog goes on at length and in great detail on Daimler’s decision, with insider perspective on what it means for the nascent EV scooter\/mc channel overall.<\/p>\n

Magic 8 Ball:<\/strong> if this does work out, might the technology be licensed to existing badges? One might well imagine.<\/p>\n","protected":false},"excerpt":{"rendered":"

mb’s smart ev scooter is set to sell I take last week’s news of Daimler’s entry into the green scooter market come 2014 as more of a solidification of their alt transport low-zero emissions SMART brand than any sudden two-wheeled epiphany. Miniscule financial risk, max pr value, and a lot of genuine utilitarian functionality backed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,4,14],"tags":[415,414,127,257,79],"class_list":["post-1715","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-marketplace-news","category-powersports-industry-insight","tag-emissions","tag-ev","tag-marketing","tag-motorcycle","tag-scooter"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-rF","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=1715"}],"version-history":[{"count":11,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1715\/revisions"}],"predecessor-version":[{"id":1722,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1715\/revisions\/1722"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=1715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=1715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=1715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}