{"id":171,"date":"2008-02-07T20:45:56","date_gmt":"2008-02-08T00:45:56","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=171"},"modified":"2008-02-10T00:28:22","modified_gmt":"2008-02-10T04:28:22","slug":"branding-iron-update","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/branding-iron-update\/","title":{"rendered":"branding iron update"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/02\/hampton_linen.jpg\" title=\"this is what it takes for branding depth\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/02\/hampton_linen.thumbnail.jpg?w=625\" alt=\"this is what it takes for branding depth\" \/><\/a><\/p>\n<p>With all the talk these days about branding this and extending that I thought I&#8217;d take a look at what used to be called positioning. For powersports marketers, the implications are clear. Get an <a href=\"http:\/\/www.siebenthalercreative.com\/opinion\/080207_branding_2.htm\">overview here<\/a> or an indepth look at how one successful chain <a href=\"http:\/\/www.siebenthalercreative.com\/opinion\/050914_branding.html\">achieved their marketplace makeover here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With all the talk these days about branding this and extending that I thought I&#8217;d take a look at what used to be called positioning. For powersports marketers, the implications are clear. Get an overview here or an indepth look at how one successful chain achieved their marketplace makeover here.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,2],"tags":[],"class_list":["post-171","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-marketing-and-promotion"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-2L","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}