{"id":158,"date":"2008-01-12T12:08:19","date_gmt":"2008-01-12T16:08:19","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=158"},"modified":"2008-01-12T14:18:13","modified_gmt":"2008-01-12T18:18:13","slug":"xeroxs-newest-logo-generates-half-buzz","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/xeroxs-newest-logo-generates-half-buzz\/","title":{"rendered":"xerox&#8217;s newest logo generates half-buzz"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/01\/xerox.jpg\" title=\"xerox launches contemporary new look\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/01\/xerox.thumbnail.jpg?w=625\" alt=\"xerox launches contemporary new look\" \/><\/a><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/01\/images.jpg\" title=\"new look replaces this old look\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/01\/images.thumbnail.jpg?w=625\" alt=\"new look replaces this old look\" \/><\/a><\/p>\n<p>News this week that <a href=\"http:\/\/www.xerox.com\/\" title=\"if you don't know what xerox builds, go here\" target=\"_blank\">Xerox<\/a> picked Omnicom group <a href=\"http:\/\/www.interbrand.com\/\" target=\"blank\">Interbrand<\/a> to develop a fresh interpretation (left) of their somewhat stodgy all caps rendering that&#8217;s been in use since, well, since &#8217;04. Nuts and bolts include the following: cost unknown, but they didn&#8217;t use a part-time freelancer who moonlights at the community college; rollout to take 18 months; applications range from biz cards to equipment badging. Stated goal is a rebranding (here&#8217;s <a href=\"http:\/\/www.siebenthalercreative.com\/opinion\/050914_branding.html\">my take<\/a> on the process) from a copier company to communications omnipotence &#8211; or something close. Oooo-kay.<br \/>\n<!--more--><br \/>\n<a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/01\/xerox_x.gif\" title=\"this is still our favorite look\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/01\/xerox_x.thumbnail.gif?w=625\" alt=\"this is still our favorite look\" \/><\/a><\/p>\n<p>Our favorite look remains the starkly unique pixelated version by <a href=\"http:\/\/www.landor.com\/\" title=\"best version to date\" target=\"_blank\">Landor<\/a> back in &#8217;94. First reviews from suppliers and vendors are generally congratulatory, as might be expected. Designers, however, seem to be taking a more jaundiced view, unwowed by the Shiny Bright Thingie that&#8217;s also animated.<\/p>\n<p>My initial reaction is the to me unbalanced relationship between the dimensional sphere and the wordmark. Nobody asked, but it seems a bit discordent. Meanwhile, if this doesn&#8217;t work look for Bold New Graphics in, say, 2010.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>News this week that Xerox picked Omnicom group Interbrand to develop a fresh interpretation (left) of their somewhat stodgy all caps rendering that&#8217;s been in use since, well, since &#8217;04. Nuts and bolts include the following: cost unknown, but they didn&#8217;t use a part-time freelancer who moonlights at the community college; rollout to take 18 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,11],"tags":[],"class_list":["post-158","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-graphic-design-notes"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-2y","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}