{"id":145,"date":"2008-01-02T20:02:27","date_gmt":"2008-01-03T00:02:27","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=145"},"modified":"2008-01-03T15:56:07","modified_gmt":"2008-01-03T19:56:07","slug":"heres-the-forecast-online-looms-large","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/heres-the-forecast-online-looms-large\/","title":{"rendered":"here&#8217;s the forecast &#8211; online gets more traction"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/01\/forecast.jpg\" title='it was on the internet - it must be true'><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2008\/01\/forecast.thumbnail.jpg?w=625\" alt='it was on the internet - it must be true' \/><\/a><\/p>\n<p><strong>The Economist<\/strong> <a target=blank href=\"http:\/\/www.economist.com\/theworldin\/forecasts\/INDUSTRY_PAGES_2008.pdf\">reports<\/a> that London based ZenithOptiMedia is predicting internet ads, at a forecast 8% of all global advertising, will surpass the bucks now spent on radio in 2008. And by 2012, another research firm is estimating nearly 18% of European advertising will be online. This in the context of a domestic recession many think inevitable.<\/p>\n<p>Where is print in this outlook? Weeeeeelll&#8230;newspaper profits are predicted to improve as a result of subscription increases and more ad revenue, even as many (see Herald, Miami) continue to cut circ and staff. Often refered to as eating the seed corn.<\/p>\n<blockquote><p>Big news, though, is the consensus that nearly 90% of marketing departments will or have already launched &#8220;social content&#8221; campaigns, and that by &#8217;09 marketers will be targeting 25% of their budget for social media. What&#8217;s it all mean? At this point it seems that for all but a handful at the very top, online media&#8217;s a must-have of don&#8217;t have a clue how to.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The Economist reports that London based ZenithOptiMedia is predicting internet ads, at a forecast 8% of all global advertising, will surpass the bucks now spent on radio in 2008. And by 2012, another research firm is estimating nearly 18% of European advertising will be online. This in the context of a domestic recession many think [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2,4],"tags":[],"class_list":["post-145","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion","category-marketplace-news"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-2l","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/145\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}