{"id":132,"date":"2007-12-05T14:06:39","date_gmt":"2007-12-05T18:06:39","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=132"},"modified":"2007-12-05T15:16:04","modified_gmt":"2007-12-05T19:16:04","slug":"at-some-point-its-a-trend","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/at-some-point-its-a-trend\/","title":{"rendered":"before long it&#8217;s a trend"},"content":{"rendered":"<p>Advanstar&#8217;s announcement this week that they&#8217;re <strong>shutting down publication of their stand alone American Big Twin<\/strong> comes on the heels of the cancellation of the still-born Big Twin West counter to Easyriders V-Twin Expo.<\/p>\n<p>What began as a quarterly in &#8217;92, then bi-monthly, then monthly before folding into a regularly featured subsection of Dealernews ends life as an ambitious tabloid that entered a crowded field amidst lots of fanfare and minimum market support.<\/p>\n<p>New plan is to produce a bi-monthly dedicated section. The marketing guy in me says, at some point events become trends. And this event&#8217;s time has come and gone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advanstar&#8217;s announcement this week that they&#8217;re shutting down publication of their stand alone American Big Twin comes on the heels of the cancellation of the still-born Big Twin West counter to Easyriders V-Twin Expo. What began as a quarterly in &#8217;92, then bi-monthly, then monthly before folding into a regularly featured subsection of Dealernews ends [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","hentry","category-marketplace-news"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-28","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}