{"id":131,"date":"2007-11-29T10:53:13","date_gmt":"2007-11-29T14:53:13","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=131"},"modified":"2007-11-29T10:57:30","modified_gmt":"2007-11-29T14:57:30","slug":"ok-i-guess-advertising-does-work","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/ok-i-guess-advertising-does-work\/","title":{"rendered":"ok, i guess advertising does work"},"content":{"rendered":"<p><strong>Proctor and Gamble<\/strong> (P&#038;G) is the world&#8217;s largest advertiser, and according to Ad Age&#8217;s Global Marketing Report earned that title by spending $1-million an hour making sure we knew who to turn to for teeth that sparkle and outdoors fresh laundry. To the tune of around $8.5 billion in &#8217;06, nearly twice that of closest competitor Unilever. And that&#8217;s a lot of toothpaste and detergent.<\/p>\n<p>The short take is that P&#038;G wrote the book on knowing the product, knowing the market and supporting the message to reach the desired result.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proctor and Gamble (P&#038;G) is the world&#8217;s largest advertiser, and according to Ad Age&#8217;s Global Marketing Report earned that title by spending $1-million an hour making sure we knew who to turn to for teeth that sparkle and outdoors fresh laundry. To the tune of around $8.5 billion in &#8217;06, nearly twice that of closest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-marketplace-news"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-27","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}