{"id":1236,"date":"2011-05-13T08:38:24","date_gmt":"2011-05-13T12:38:24","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=1236"},"modified":"2011-05-13T09:27:43","modified_gmt":"2011-05-13T13:27:43","slug":"when-sign-up-becomes-turn-off","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/when-sign-up-becomes-turn-off\/","title":{"rendered":"when sign up becomes turn off"},"content":{"rendered":"<h4>I&#8217;m a fan of webinars<\/h4>\n<p>I like the diversity of content and the convenience of delivery. I like the comfort of participation and the cost, often free, is almost always within my budget.<\/p>\n<p>What&#8217;s not to like? On and on and on and on *required form fields. As in this signup for an <a href=\"http:\/\/aquent.us\/\">Aquent<\/a> sponsored <a href=\"http:\/\/www.marketingpower.com\/ResourceLibrary\/Pages\/Webcasts\/Collision_of_Search_and_Social_051811.aspx\">American Marketing Association<\/a> social media webinar.<\/p>\n<p>There&#8217;s nothing wrong with capturing data. It&#8217;s expected by participants. But requiring 17 fields &#8211; 17! &#8211; to successfully register is asking too much. When you present an offer and then throw up one roadblock after another, the goal of participation becomes the reality of disappointment.<\/p>\n<h4>There are better ways to milk data from attendees<\/h4>\n<p>Email, first and last are about all I care to share going in. Maybe phone, but that&#8217;s about it unless Krugerrands are being discussed. But if I like the content, feel free to ask away after the experience. If it was good for me, you&#8217;ll know soon enough how much I&#8217;m willing to disclose in the interests of furthering the relationship.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/05\/aquent-webinar-registration.jpg\"><\/a><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/05\/aquent-webinar-registration.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1239\" title=\"aquent webinar registration\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/05\/aquent-webinar-registration.jpg?resize=349%2C828\" alt=\"\" width=\"349\" height=\"828\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/05\/aquent-webinar-registration.jpg?w=349&amp;ssl=1 349w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/05\/aquent-webinar-registration.jpg?resize=63%2C150&amp;ssl=1 63w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/05\/aquent-webinar-registration.jpg?resize=84%2C200&amp;ssl=1 84w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/05\/aquent-webinar-registration.jpg?resize=168%2C400&amp;ssl=1 168w\" sizes=\"auto, (max-width: 349px) 100vw, 349px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m a fan of webinars I like the diversity of content and the convenience of delivery. I like the comfort of participation and the cost, often free, is almost always within my budget. What&#8217;s not to like? On and on and on and on *required form fields. As in this signup for an Aquent sponsored [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2,10],"tags":[310,313,127,311,312,111,309],"class_list":["post-1236","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion","category-public-relations","tag-data","tag-form","tag-marketing","tag-registration","tag-signup","tag-social-media","tag-webinar"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-jW","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=1236"}],"version-history":[{"count":7,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1236\/revisions"}],"predecessor-version":[{"id":1240,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1236\/revisions\/1240"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=1236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=1236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=1236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}