{"id":1162,"date":"2011-04-14T23:15:40","date_gmt":"2011-04-15T03:15:40","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=1162"},"modified":"2019-07-30T09:19:43","modified_gmt":"2019-07-30T13:19:43","slug":"social-fresh-tampa-breaking-it-down","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/social-fresh-tampa-breaking-it-down\/","title":{"rendered":"social fresh tampa: breaking it down"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/I2KB7JWUuLU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Whether you define social media as the 20th century spanned by two phones hooked together by copper wire or a bluetooth keyboard tapping out a tweet that ends up as smart phone text in the 21st, success with the medium begins with understanding the process.<\/p>\n<div id=\"attachment_1178\" style=\"width: 285px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/04\/graph2.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1178\" class=\"size-full wp-image-1178\" title=\"this Social Fresh chart demonstrates the broad appeal of their conferences\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/04\/graph2.jpg?resize=275%2C290\" alt=\"\" width=\"275\" height=\"290\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/04\/graph2.jpg?w=326&amp;ssl=1 326w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/04\/graph2.jpg?resize=142%2C150&amp;ssl=1 142w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2011\/04\/graph2.jpg?resize=190%2C200&amp;ssl=1 190w\" sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/a><p id=\"caption-attachment-1178\" class=\"wp-caption-text\">Social Fresh Attendance by Category<\/p><\/div>\n<p>Which is exactly where <strong><a href=\"http:\/\/socialfresh.com\/\">Social Fresh<\/a><\/strong> has landed on the map of the Continental United States. I was able to gain critical insight from some of the best in the business when Tampa played host to their multi-stop tour in February, promoted across the social media spectrum by founder <strong>Jason Keath<\/strong> (<em>@jasonkeath<\/em>) as the answer to marketers in various &#8220;underserved cities&#8221; wailing at the &#8220;How does all this stuff work?&#8221; wall of confusion.<\/p>\n<p>The 1-2 day conference objectives are teaching marketeers &#8211; ad shops, pr firms, corporate communication staffers, philanthropic agencies &#8211; first the basics, then expanded specifics of invoking social media in its various forms. Facebook and twitter first, augmented by late breaking news in the app and cloudware departments later.<\/p>\n<h4>more than who had what for lunch<\/h4>\n<p>The chart above shows the typical conference breakdown of attendees by channel, and is indicitive of the broad interest among corporations, marketeers, government, non-profits and others in learning how social media communication strategies can be applied across markets. Social Fresh brings in a full slate of new media stars to shine in a venue that&#8217;s part camp meeting, part Mary Kay convention, where they&#8217;re free to serve up advice and instruction on the best ways for an audience of mostly pilgrams to navigate a landscape where there&#8217;s still no road map. It&#8217;s a job for experts, and Social Fresh delivers.<\/p>\n<p><em>You can view more on the evolution of social media <a title=\"from web 2.0 to twitter, a look at the history of social media\" href=\"https:\/\/siebenthalercreative.com\/pages\/socialMedia.html\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you define social media as the 20th century spanned by two phones hooked together by copper wire or a bluetooth keyboard tapping out a tweet that ends up as smart phone text in the 21st, success with the medium begins with understanding the process. Which is exactly where Social Fresh has landed on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,5],"tags":[300,299,301,111,196],"class_list":["post-1162","post","type-post","status-publish","format-standard","hentry","category-digital-lookups","category-on-the-road","tag-facebook","tag-online-content","tag-social-fresh","tag-social-media","tag-twitter"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-iK","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=1162"}],"version-history":[{"count":37,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1162\/revisions"}],"predecessor-version":[{"id":5307,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1162\/revisions\/5307"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=1162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=1162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=1162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}