{"id":116,"date":"2007-09-29T12:01:50","date_gmt":"2007-09-29T16:01:50","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=116"},"modified":"2007-09-29T12:19:57","modified_gmt":"2007-09-29T16:19:57","slug":"why-thats-just-crazy","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/why-thats-just-crazy\/","title":{"rendered":"why that&#8217;s just crazy!"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2007\/09\/voguecoverjun00_lrossbt.jpg\" title='voguecoverjun00_lrossbt.jpg'><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2007\/09\/voguecoverjun00_lrossbt.jpg?w=625\" alt='voguecoverjun00_lrossbt.jpg' \/><\/a><\/p>\n<p>Does advertising work? We learn from the current AdAge CMO Strategy column that<\/p>\n<p>\u2026the September, 2007 issue of Vogue weighs over 4 and a half pounds and 87-percent of that heft is advertising. Advertising! So the answer to whether or not consumers will pay to look at ads is &#8211; yes. Your specific ad, who knows. But a doorstop sized collection of coated paper pages titled Vogue, then yes. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does advertising work? We learn from the current AdAge CMO Strategy column that \u2026the September, 2007 issue of Vogue weighs over 4 and a half pounds and 87-percent of that heft is advertising. Advertising! So the answer to whether or not consumers will pay to look at ads is &#8211; yes. Your specific ad, who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4],"tags":[],"class_list":["post-116","post","type-post","status-publish","format-standard","hentry","category-marketplace-news"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-1S","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}