{"id":11,"date":"2006-09-19T15:50:47","date_gmt":"2006-09-19T19:50:47","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=11"},"modified":"2007-04-18T22:55:19","modified_gmt":"2007-04-19T02:55:19","slug":"whos-in-charge-the-guy-with-the-remote","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/whos-in-charge-the-guy-with-the-remote\/","title":{"rendered":"who&#8217;s in charge? the guy with the remote"},"content":{"rendered":"<p>Here&#8217;s something to consider when you&#8217;re trying to make sense out of your media projections. Consumer controlled content is a concept that&#8217;s now accepted and it means advertisers no longer control what is seen or when.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" align=\"left\" alt=\"30-gig iPod plays tunes and video how-to's equally well\" title=\"30-gig iPod plays tunes and video how-to's equally well\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2006\/09\/img_0606.thumbnail.jpg?w=625\" \/ hspace=\"10\">Today, I&#8217;m as likely to view original content downloaded as a podcast to my video iPod (left) in addition to cable, print, internet web site, direct mail, e-mail or point-of-purchase messages. So far, I don&#8217;t do messaging or use my phone browser \u00e2\u20ac\u201d that time will depend on a keyboard that&#8217;s convenient and portable.<\/p>\n<p>A rude awakening to subscription radio heavyweights Sirius (my provider) and XM, neither of which saw the ubiquitous iPod \u00e2\u20ac\u201d easily adapted to play through car stereo \u00e2\u20ac\u201d as a contender for their commercial free entertainment channels. Ouch! Why pay $13 bucks a month from here to forever when you&#8217;re likely to listen to a small fraction of the content? (My prediction is they&#8217;ll add more intimacy by way of on-air personalities, kind of like FM was in the beginning.)<\/p>\n<p>The fractionalization of media has reached critical mass. Technology chases market which chases content. Immediate conclusions have it that connecting is less a case of market selection, more a case of content. Why? Because in the era of total connectivity, like thinkers who discover a message that resonates will distribute to their own \u00e2\u20ac\u201d and that&#8217;s a good thing, assuming you&#8217;ve got the right message in place at the right time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s something to consider when you&#8217;re trying to make sense out of your media projections. Consumer controlled content is a concept that&#8217;s now accepted and it means advertisers no longer control what is seen or when. Today, I&#8217;m as likely to view original content downloaded as a podcast to my video iPod (left) in addition [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-11","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-b","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}