{"id":103,"date":"2007-08-27T12:46:09","date_gmt":"2007-08-27T16:46:09","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=103"},"modified":"2007-12-31T12:31:06","modified_gmt":"2007-12-31T16:31:06","slug":"jim-vs-jack-%e2%80%94-brand-allegiance-defined","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/jim-vs-jack-%e2%80%94-brand-allegiance-defined\/","title":{"rendered":"jim vs jack &#8211; brand allegiance defined"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2007\/08\/home_black_banner.jpg\" title=\"beam's back in my glass\"><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2007\/08\/home_black_banner.thumbnail.jpg?w=625\" alt='jim beam bourbon whiskey' \/><\/a><\/p>\n<p>A  few years ago my decades long brand allegiance to Mr. Jack Daniels was severed when the iconic brand was outed for having diluted Old No. 7 without so much as a by your leave to the legions of faithful sippers.<\/p>\n<p>As a result of that marketing gaffe &#8211; remember the Classic Coke disaster? &#8211; I switched back to a favorite from my, uh-hem, formative years &#8211; <a href=\"http:\/\/www.jimbeam.com\/beam\/\" title=\"take a look at brand management's future\" target=\"_blank\">Jim Beam<\/a> &#8211; to punish Lynchburg&#8217;s favorite son.<\/p>\n<blockquote><p>This is more than Tennessee vs. Kentucky. Charcoal filtered vs. charred barrels. In today&#8217;s online edition Ad Age reports the folks at Beam have announced a $100-million shift in media strategy aimed at really pushing the word-of-mouth category of unmeasured ad spending.<\/p><\/blockquote>\n<p>With social content media alternatives popping up like unwanted relatives at a family reunion, it&#8217;s no wonder traditional print feels threatened. All I know is the folks at Beam Global Wine &amp; Spirits want to reward their evangelistas. Where do I sign up?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago my decades long brand allegiance to Mr. Jack Daniels was severed when the iconic brand was outed for having diluted Old No. 7 without so much as a by your leave to the legions of faithful sippers. As a result of that marketing gaffe &#8211; remember the Classic Coke disaster? &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,2],"tags":[],"class_list":["post-103","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-marketing-and-promotion"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-1F","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}