{"id":1028,"date":"2010-11-17T11:14:34","date_gmt":"2010-11-17T15:14:34","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=1028"},"modified":"2010-11-17T14:36:33","modified_gmt":"2010-11-17T18:36:33","slug":"h-d-marketing-escapes-from-solitary","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/h-d-marketing-escapes-from-solitary\/","title":{"rendered":"h-d marketing escapes from solitary"},"content":{"rendered":"

\"harley<\/a><\/p>\n

iconic brand splits ad work three ways<\/h4>\n

News out this morning from Ad Age<\/strong><\/a> has Harley’s media planning\/buying to Publicis Groupe’s Starcom<\/a><\/strong> (first globally in media buying – new adds include Darden Group, Best Buy) while doing a 180 and casting their creative future with newcomer Victors & Spoils<\/a><\/strong> following Carmichael Lynch’s<\/strong> ship jumping last August after 30 years of mostly hidebound (“screw it – lets ride”, jeans over boots) treatment. At the same time, Publicis shop Digitas<\/a><\/strong> is greenlighted for digital, a too long neglected portal.<\/p>\n

soylent green – yummmm!<\/h4>\n

Tea leaves? Plenty. V&S, an ’09 startup that’s latched on to crowdsourcing<\/strong> (love it or hate it) for creative enlightenment, counts Crispin & Porter <\/strong>alum Evan Fry as CCO. And C&P was the last stop on the elevator ride to the basement for HD’s disbanded brand Buell last year. What is known is that V&S, using the crowdsource model of financial (spec work) deniability, was able to pitch TMC before being approached – a strategy that for now seems to have worked plenty good enough.<\/p>\n

V&S claims to be, “…the world\u2019s first creative (ad) agency built on crowdsourcing principles.” And crowdsourcing, by definition, is antithetical to long term brand cohesiveness. The recent GAP flap<\/a> had cs dna all over the crime scene as that company chummed the water for alts.<\/p>\n

Creative will no doubt be a break from the past – for that, give thanks. But enough to return HD to the ranks of best known brands? Doubtful, as far as the traditional product is concerned, considering it’s mostly a cultural thing closely tied to XY bragging rights and a lifestyle perception that’s left the dock for more comfortable and\/or techno fulfillment.<\/p>\n

What will bear watching – and a pretty sure bet that the RFP included a subcontinent strategy – will be how all this plays overseas. As in Asia.<\/p>\n","protected":false},"excerpt":{"rendered":"

iconic brand splits ad work three ways News out this morning from Ad Age has Harley’s media planning\/buying to Publicis Groupe’s Starcom (first globally in media buying – new adds include Darden Group, Best Buy) while doing a 180 and casting their creative future with newcomer Victors & Spoils following Carmichael Lynch’s ship jumping last […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,2,14],"tags":[29,45,276,235,21,127,168,227,144,193],"class_list":["post-1028","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-marketing-and-promotion","category-powersports-industry-insight","tag-advertising","tag-brand","tag-crowdsource","tag-digital","tag-harley-davidson","tag-marketing","tag-media","tag-new-media","tag-powersports","tag-print"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-gA","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=1028"}],"version-history":[{"count":20,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1028\/revisions"}],"predecessor-version":[{"id":1064,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/1028\/revisions\/1064"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=1028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=1028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=1028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}