Rising like a beacon in the night from a sea of mediocrity and sameness, Florida independent dealer St. Pete Powersports starts every day fresh by sticking to the basics. The basics of good housekeeping.

After one more disappointing trip to a local one-time Top 100 dealer I began to despair at ever walking into a showroom that was clean, well lit, organized and inviting. Then I wandered into General Manager Mike Siano’s pride and joy.

Here’s what you’ll find: Polaris and Triumph. Professionally presented in a not-too-busy-to-care atmosphere. Here’s what you won’t find: half empty cartons of merch lying around, lonely clusters of packing peanuts waiting for a broom along with the dust bunnies in the corners, outlet fixtures crammed into every nook and cranny stacked with crap and slot-wall to the ceiling festooned with broken open and returned packaging.

Housed in what was once a Chrysler dealership on busy U.S. 19 in St. Petersburg, Florida, St. Pete Powersports does a great job of displaying their lines in an open, inviting fashion. High ceilings and accessory spotlighting do a great job of drawing you in and contributing to a relaxed, non-pressured environment; it’s, and not to make to fine a point, the difference between a K-Mart during inventory and Sak’s during the holidays.

Mike says making sure the display setting is clean and orderly is how they begin their daily prep. Dusting, sweeping, mopping and polishing – wow, what a revolutionary concept to apply when you’re selling goods to a public with choices.