Horsepower Marketing’s Jeff Najar tracked me down for a 15-minute podcast at Dealernews’ 39th Annual Dealer Expo. During the Q&A we talked about differences between my first recollections of the ’60s card table and construction paper events and today’s massive shows.

I was also given a soapbox to reflect on the impact contemporary marketing techniques can and will have on consumer powersports buying as they’re exposed to effective point of purchase strategies.