We claim to dabble in webology, but sites like uber designer Marc Ecko’s fresh new interactive wonderment compels us to kneel down and kiss the hem of URL guru WDDG’s robe. Those cats are sooo good.

WDDG. Stands for World Domination Design Group. If you’re gonna’ talk the talk, you’d better be able to serve up some nifty code. And Bob’s your uncle, their product absolutely screams Master of the Universe.

As digital technology and technique really begin to merge we see the outlines of a new communications paradigm. If the early days of the web were about reproducing print pages onscreen and adding a few frills, design firms like WDDG are clearly the mapmakers as to how corporate communications will be projected in the future.

Indeed, Ecko’s retail sites are an education in extending brand management while maintaining individuality.

The raw ingredients – visual art, sound and copy – don’t change. But how they relate, and how they’re presented, are the keys to effectiveness. Contextual experience, anyone?