creative content best approach for page rank

Cute names aside, Google’s algorithms known as Panda, Penguin and who knows what’s next, are getting smarter. That’s good news for site operators who value creativity in their quest for SERP rank.

It’s important to keep Google’s goals in the proper context: their consumer is the person who enters a search term and expects to find a quality site in return. Google’s concern is not about individual sites, or the size of those sites.

Attention is focused on the individual consumer and how satisfied they are with the results of their inquiry – in short, how well does the search result match up with the consumer’s anticipated result.

there is no magic formula for success – but quality content is a key element

My own site, Siebenthalercreative.com, has been well received by Google for a number of years for search relating to powersports marketing. The SERP results are fairly consistent, and seem to support the general consensus that quality content is recognized and rewarded by Google.

My site is nowhere near the largest nor the most active within the power and motorsports community.

It also doesn’t get any advantage from having a sought after search term – in this case, “powersports” – in the domain or page URLs, or even in site directories. If that’s been the major thrust of your search strategy, Google has indicated it may not be enough in the future.

My goal since launching the site back in 2002 has been to create an easily navigable property within which is stored a variety of generalized information and industry specific updates, using a combination of individual pages and self-hosted blog posts.

concentrate on content for the best long term strategy

The result, after trying to pay attention to the hints and suggestions Google shares with their audience of webmasters, is consistently ranking on page one for searches involving the main marketing functions within the powersports community, including social media.

For more on the role of creative content’s importance to B2B and B2C marketing, review Slideshare’s “50 Stats You Need to Know About Content Marketing.”