As ESPN’s Lee Corso says, “Not so fast, my friends!” The Associated Press recently suspended its distribution of source material from the U.S. Army’s Public Information Office after receiving this clumsy alteration of Ann Dunwoody, the first female four-star general.

What’s the powersports connection? PR 101 teaches that above all never poison the well. Product enhancement is not only routine but expected, but if your goal is communicating actual events and one of the proofs is an authentic visual record, risking acceptance by changing content is a big no-no. Continue reading →