Tag Archives: honda

pri ’08 – subdued, not somber

I visited the 2008 edition of Performance Racing Industry’s efficient and very well produced trade show this week, not knowing what to expect from the trio formerly known as the Big Three, or how all the rescue plans would or would not impact the show.

Fair to say the mood wasn’t jubilant. On the other hand it wasn’t funerial, either. Impact: aisles were easier to navigate than in previous years and overall the vibes were lukewarm positive.

Between Honda’s pullout from F1 and AMA Superbike, along with rumored large scale corporate cancellations in NASCAR the broader implications of marketing to a mass audience will shock more than a few. We’ll have a web feature up soon and more commenting on the blog.

busted flat in (baja) rouge

Riding a quick night solo down the coast on his fave XR650R yearly riding pal Steven Soto stepped in it big time over the weekend when, headed for a Baja rendezvous with Big Red champ Steve Hengeveld, he discovered the down side of a blown clutch, moonless night and way remote location.

Steven’s adventure came to an abrupt halt around 9:30 p.m., along with the instant realization there’d be no sweep, no cerveza, no shower. He spent the rest of the night stoking the fire and keeping critters at bay before setting out at dawn for the 18-plus mile walkabout to Rancho El Coyote and help. We’re glad he’s in one piece. Probably no need to mention why riding with a buddy is suggested.