I’d planned a post on the shifting attitudes towards e-advertising (worth $21-billion last year) when I got a query from a Canadian dealer friend, still using traditional methods, asking pretty much the same questions only from the retailer side. How did/can you (the customer) find us? This is when I coincidentally started seeing H-D’s new second tier banners popping up on Yahoo.

A recent Washington Post feature summarized the latest look back on major brands’ adventures with web advertising. And the big news is, the biggest spenders aren’t who you might think: number eight Netflix lays out $10-mil a month to push those irritating popups in our face. So what’s going on these days? Continue reading →