Tag Archives: Dealer Expo

don’t mention it – just kidding

We provided stick and ball manufacturer Shock Doctor with sorely needed ink and a few public relations hookups at Dealer Expo this year.

Despite brand recognition in the motorsports venue, as recent entrants in the powersports industry they’ve been acutely invisible, lacking minimal awareness among dealer and trade attendees about their line of gear bags.

We connected them with

  • off-road vendors,
  • b2b and consumer publications,
  • a distributor,
  • and a major OE.

They left Indy with a pocket full of key contacts to go with their freshly minted status as fully fledged two-wheel participants.

Building recognition with connections and communications – all in a day’s job that starts with the industry and extends to the marketplace.