As a member of PRSA (Public Relations Society of America) I was able to take in two chapter meetings in the past two weeks; the first in Tampa, hosted by the Florida Public Relations Association, and the second in Baton Rouge, hosted by Public Relations Association of Louisiana. The luncheon gatherings featured web-based communication solutions as their main focus. Continue reading
Ad Age reports Battle Creek cereal maker Kellogg has broken the digital ROI marketing code for it’s Special K brand. With a combined ad/promo budget in the general zip code of $1.3B, that’s a lot of return.