So you think coming up with a great headline’s no big deal? So easy a cave man can do it? The New York Post, R. Murdoch’s over the top rant rag, begs to differ. And so do I, even though I’m sure no fan of Lord Rupert’s ideas regarding media’s role.
This summary of the worst of the worst, titled using the Post’s most famous headline ever, succinctly crosses the “t” and dots every “i” of the headline writer’s craft.
Take a walk on the guilty pleasures side of life and explore the Greatest Hits of a tabloid’s reason for being. Buy it for the graphic. Read it for the laughs. Think about it when you consider your next ad’s hook.
P.S. My favorite will always be a now-defunct Weekly World News cover headline, “Fat Woman Impaled On Bicycle Seat.” Just the facts, ma’am, just the facts.