Ad Age reports today that automotive site edmunds.com has embarked on a self-styled industry PSA to kick start the moribund car market.

The quasi-campaign, which dots the car buying site’s hundreds of thousands of pages with banners pushing consumers to buy now, right now, is internally valued at $10-mil plus.

Why? According to Edmunds own ceo, it’s time to “give back,” with car sales the worst since 1992 and predicted to slump even lower.

Could the same concept work for the powersports channel? Could powersports media run their own version of in-house creative designed to motivate consumers? Worth a try is all we’re saying.