When industry insider Robin Hartfiel was abruptly ousted from his Motorcycle Product News editor’s chair last March, we predicted it wouldn’t be long before he lined up a new gig. It wasn’t.

Paisano Publications announced his appointment Wednesday as the new editor-in-chief of their b2b dealer pub, V-Twin News. He takes over from Ben Lamboeuf, who now moves to retail publishing as associate editor on Paisano’s core bike titles – Easyriders and V-Twin – along with new responsibilities for an as yet unnamed automotive title.

It’s expected that Hartfiel will leverage his considerable reach in the powersports community to develop external revenue opportunities, along with a fresh look and veteran insight, to the primarily domestic v-twin publication as Paisano explores new channels in what is generally acknowledged to be a particularly troubled segment of an overall sluggish market.