Hello! What’s this? Decades of caramel colored soda showing through green glass is out, aluminum bottles with ultra-fresh graphics is in. Or at least alongside, for now.

Design firm Turner Duckworth’s responsible for the who’d have guessed red sells best brand makeover that just won the Cannes Best Design Gold Lion Award.

When it comes to brand projection – and it does – the perennial member of the world’s most identifiable top ten brands list shows it’s not afraid to throw the dice. We can just see this combo as an end capper that draws crowds in the wire cage locked horns battle for soda surpremcy.