Shun Or Hug? What Is Marketing’s Role In A Public Relations Practice?

Looks like there’s an opening for using marketing techniques in the message driven landscape of public relations. I’ve always felt comfortable with both and think integration is 1) a good thing and 2) entirely appropriate – assuming proficiency – for maximum audience reach.

Personal experience? PR skills tend to be a developable talent, while marketing instincts depend on process and can, to a much greater extent, be absorbed.

Can PR and Marketing Live Under the Same Roof?

If so, it would be like having two… two… two… mints in one. Given the light speed evolution of mass communications from primarily print delivered by primarily the U.S.P.S., it’s inevitable that public relations dialogue mashes up with marketers advertising message, creating a hybrid format that better fits the digital medium’s need for visuals.

To me, that’s what it looks like is happening, as print only media has blown up and broadcast only media is drying up. Put another way, for PR to rely solely on past best practices renders the message old before its time in a 24/7, app-driven, always on e-reader world.

Check this out at PRBreakfastClub for a first hand account of crossing over.