I just posted a short how-to here on how to get the most out of your publicity efforts. I only list three checklist tips, but they describe the most common mistakes and how to easily correct them.

Why bother? When you consider the space rates for most of the publications reaching dealers and consumers hands every month, even a modest investment in preparation could yield pretty impressive savings – not to mention the impact on your brand.

It’s like – like getting free gas at the pump, just for checking your tire pressure.