Facebook and Google battle for the same audience. Do you need both?

Facebook Caught Padding Paid Likes

A video critique posted by web site skeptic Veratasium on how Facebook is at the very least midleading business pages seeking to increase their page likes struck a nerve.

Facebook responded to Derek Muller’s claims by dismissing them. Here’s his Facebook page response to their dissembling: My response to Facebook’s response to me – fixed so you don’t have to solve a captcha to share.

Veratasium’s claims go into the hopper of debate over which is best for business, Facebook or Google+, neither or both. It’s a complex decision made more difficult for small businesses with neither the budget nor talent to support a dedicated online social effort.

It isn’t just an either or decision. Despite their respective shortcomings, read more on how both channels can be effective legs in a social marketing strategy in this comparison.